Featured client Yum Granola’s sustainable packaging – Sarah, the head chef and founder of Yum who makes the world’s best granola, wanted to move away from soft plastics,as most were ending up in landfill. She approached us for an earth-friendly packaging solution that could be branded and stand apart on the shelves. Their goal was to prevent packaging from going to landfill and help protect the planet.
At Brightprint, we stay ahead of industry changes to keep our customers informed and competitive. Big news is coming from across the ditch: Australia is rolling out major sustainable packaging reforms, and New Zealand is expected to follow suit soon. Now’s the perfect time to future-proof your business with sustainable print and packaging options that meet the new standards.
Australia’s 2025 Sustainable Packaging Target
Australia’s government has agreed on strict sustainable packaging rules under their 2025 National Packaging Targets. These new laws will apply to all packaging made, used, or sold in Australia, and they aim to:
- Ensure 100% of packaging is reusable, recyclable, or compostable
- Achieve 70% of plastic packaging recycled or composted
- Require 50% average recycled content in all packaging
- Phase out problematic and unnecessary single-use plastics
The Australian Packaging Covenant Organisation (APCO) will be responsible for making sure businesses comply. You can read more about Australia’s sustainable packaging reforms here, via New Zealand Trade and Enterprise.
Why New Zealand Businesses Should Pay Attention
With New Zealand already moving toward tighter environmental regulations, it’s highly likely similar sustainable packaging standards will be introduced here soon. Businesses that rely on film-laminated cardboard or non-recyclable imported packaging could find themselves scrambling to meet the new requirements — or worse, facing non-compliance risks.
By acting now, you can be ahead of the curve, ready for both Australian and New Zealand market demands.
Common Packaging Mistakes That Could Hurt Your Brand
A major issue we see is the use of film-laminated packaging from overseas, especially from some Asian suppliers. While it looks great, film lamination often renders cardboard non-recyclable — making it ineligible under new standards. This could lead to:
- Increased costs to redesign packaging
- Loss of trust with eco-conscious customers
- Missed opportunities in tenders requiring sustainability certifications
At Brightprint, we specialise in providing sustainable print and sustainable packaging options that not only look great but also meet recyclability and compostability standards — helping you stay compliant and competitive.
Brightprint’s Sustainable Print and Packaging Solutions
At Brightprint, we’re proud to offer sustainable print and packaging options that help businesses stay compliant and enhance their brand image. Our solutions include:
- Fully recyclable packaging made from responsibly sourced materials
- Compostable mailers and boxes
- Eco-friendly inks and processes
- Custom packaging designs that are high quality, durable, and sustainable
For printing, we offer sustainable print options for brochures, catalogues, books, and business stationery — giving your organisation a polished, eco-conscious look without compromising on quality.
We work alongside our clients to create packaging solutions that are future-proof, without sacrificing style or functionality.
Key Benefits of Choosing Sustainable Packaging Now
- Compliance-ready for both Australian and New Zealand markets
- Appeal to environmentally conscious customers
- Boost brand reputation with visible sustainability efforts
- Save money by avoiding costly redesigns later
Support a circular economy and reduce your environmental footprint
Future-Proof Your Business with Brightprint
Future packaging laws will reward businesses that act early. Don’t wait for regulations to catch you off guard — Brightprint can help you lead the way with innovative, sustainable print and packaging options.
Get in touch with our team today to future-proof your packaging and strengthen your brand’s commitment to sustainability.
